iMatter for Kids vision is to become a recognized global brand, organization, and community that promotes simple tools and practices that extend to young kids, teenagers, and young adults emphasizing responsibility, creativity, and accountability. 

It is our goal to have a positive effect on school cultures by promoting core ethical values as the basis of good character; involving parents and other community members in our character education initiative; infuse character education in all aspects of school life; train the school staff and involve them so they can be models of good character; foster a sense of caring; and, provide opportunities for students to practice moral action.